Writing
A working series on what voice is actually made of, and how to measure it. The methods are borrowed from literary stylometry, where they've been in use for forty years and almost never pointed at a brand. Published openly — the useful thing here is being early, not being secretive.
The series
The most-used method in computational authorship attribution ignores every word you'd think matters. It works on function words, because that's where unconscious habit sits. What that implies for brand voice is not what most people expect.
MethodWhy AI detectors fail, from a stylometrist's perspectiveComing soonDetection and attribution are different problems with different error profiles. Understanding why one is hard explains why the tools your compliance team is evaluating will keep producing confident nonsense in both directions.
MethodThe tells: a working taxonomy of structural AI signaturesComing soonA dozen named failure patterns, each with diagnosis criteria and a fix. Not word lists — structures. This is the checklist I audit against, published in full and revised as it earns revision.
TaxonomySameness: what happens when a whole category prompts the same modelsComing soonA measured look at convergence across competitors in one industry. If three brands read interchangeably, positioning has a problem no messaging workshop will find.
AnalysisTeardowns
Public pieces read the way I'd read them in an audit. Published work only, and the point is never that someone did badly — it's what the prose reveals about the system that produced it.
One page, before and after, with the measurements that changed and the ones that didn’t.
TeardownWhere a good brand voice slips under volumeComing soonA publisher whose early work has a distinct signature and whose recent work has less of it. Tracked across two years.
TeardownNew entries in Measuring Voice, plus the occasional teardown, sent when there's something worth sending. No cadence promises, no drip sequence.
Working on this yourself?
If you're publishing at volume and something in the output isn't sitting right, I'm happy to look at it with you.
Book a call